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Apple likely to begin third-party app stores on devices in Europe – Morgan Stanley

Wednesday November 8, 2023. 06:39 PM , from Mac Daily News
Apple in its fiscal year 2023 Form 10-K filing says it “expects to make” App Store policy changes to comply with EU’s Digital Markets Act (DMA).
Manish Singh and Natasha Lomas for TechCrunch:

In a report to clients late Tuesday, Morgan Stanley analysts wrote that they believe Apple’s change of language confirms the fact that App Store changes are coming and that Apple will “likely begin 3rd party app stores on device in Europe.”
It added: “We believe Apple is well positioned to compete should these changes take place due to the App Store’s security, centralization, and convenience, limiting the potential user experience and/or P&L impact.”
The deadline for gatekeepers’ compliance with the pan-EU DMA is March 7, 2024.

MacDailyNews Take: Again:
It’s Apple’s App Store. Of course they have a right to charge commissions.
Apple’s App Store isn’t a charity and it’s not free to operate. – MacDailyNews, November 14, 2022
How much did it cost developers to have their apps burned onto CDs, boxed, shipped, displayed on store shelves prior to Apple remaking the world for the better for umpteenth time? Apple incurs costs to store, review, organize, surface, and distribute apps to over one billion users. — MacDailyNews, June 10, 2022
That said, as we wrote last year:
Those who want safety, security, and privacy will stick to Apple’s App Store, but a single point of control is always a danger, especially when it comes to capricious censorship (see: pre-Musk Twitter, Apple’s App Store in China, etc.).
iPhone and iPad users must, like Mac users, have the ability to install third-party apps; even if they never do, for it will keep Apple honest. The ability to ban an app loses all power when it’s simply available in another App Store.
These moves, including removing the mandate to use WebKit, Apple’s Safari browsing engine, in third-party browsers,will greatly reduce, if not eliminate, the threat of anti-trust actions against Apple for the foreseeable future.
Also, expect Gatekeeper to come to iOS and iPadOS from macOS.
Yes, Apple’s App Store revenue will take a hit, but there are new products for new markets on deck (AR/VR headsets, AR glasses, Apple Car, etc.) that will more than make up for any loss of App Store exclusivity.

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