Apple TV renovation could kill iTunes Movies app in December

Apple could overhaul its Apple TV app by the end of the year, in a bid to make it easier for users to acquire content without needing to access other apps to buy or rent content.Apple TVThe current landscape for Apple's video content sales and rental is one consisting of multiple apps. While the Apple TV app was meant to be a way to aggregate videos from Apple's various services, it still meant users were often funneled into the other apps to buy and rent items. Read more...