Microsoft pondered selling Bing search engine to Apple in 2020

Microsoft discussed selling its Bing search engine to Apple around 2020, a deal that would have replaced Google as the default option on Apple’s Macs, iPads, Apple Watches, and iPhones, Bloomberg News reports citing “people with knowledge of the matter.”

Mark Gurman and Dina Bass for Bloomberg News:
‎

Executives from Microsoft met with Apple’s services chief, Eddy Cue, who brokered the current search engine relationship with Alphabet Inc.’s Google, to discuss the possibility of acquiring Bing, said the people, who asked not to be identified because the situation was confidential. The talks were exploratory and never reached an advanced stage, they said.

‎
MacDailyNews Take: Exploratory talks:
‎
Microsoft: Hey, you wanna buy a search engine that has no earthly chance since Google monopolized both the search and online advertising markets years ago since they bought politicians via myriad campaign contributions (monetary and services provided) who then pushed through approval of Google’s acquisition of DoubleClick in 2007 that never should have been rubber stamped?
‎
Eddy Cue: No. But, hey, thanks for coming.
‎
Microsoft reps leave. Conference room door closes. Cue looks at his lieutenants, waits a beat, much laughter ensues.
‎

Over the years, the companies have discussed other ways to make Bing the preferred option, though Apple ultimately stuck with Google. Those talks have taken on fresh significance now that the US Department of Justice is in a legal fight with Google to show that the company abused its search dominance. Apple’s relationship with Google, which pays billions of dollars to give its search engine a prime spot in the iPhone and other devices, is central to the case.
The agreement covers the Safari web browser for the iPhone, iPad and Mac, and the Cupertino, California-based company gets a percentage of the revenue that Google makes from searches in the Apple browser.

‎
MacDailyNews Take: Unless Apple is somehow forced to divorce itself from Alphabets no-work-required billion of dollars to make Google the default search engine across Apple devices, Apple isn’t going to do it.
‎
While we wish Apple wouldn’t take Google’s money because the monopolized online Search Engine + Digital Ad Network that exists today (and has for years) is bad for everyone not named Alphabet Inc., Apple certainly has the right to monetize Safari’s default search engine – until they don’t. With both companies so large, it may be — in fact, is very likely — that the deal stifles competition in the search engine field. Antitrust remedies are called for in such cases. – MacDailyNews, September 11, 2023
‎
‎
Again, Google is a massive problem that simply must be addressed. There is one “Big Tech” company that is really stifling competition and for which antitrust remedies are in order: Alphabet (Google). — MacDailyNews, October 20, 2020
‎
‎
When one search engine has 86% share of the worldwide market (and Google basically isn’t even used in China), there is far, far, far too much power concentrated in one company. The whole concept of the World Wide Web is destroyed when a sole gatekeeper basically controls what gets seen, read, and heard. It’s not open, it’s completely closed and controlled.
‎
Publishers who want to be read, for example, spend an inordinate amount of time making sure they follow Google’s dictates, nebulously sussed from Google’s secret algorithm, formatting their sites, even writing their articles a certain way, including certain words they might not choose if allowed to write freely, simply to please Google’s algorithm…
Hopefully, lawmakers can come together to figure out a way to do something to remedy the horribly uncompetitive situation in internet search. Google is, and has been for years, a perfect example of why antitrust laws exist. — MacDailyNews, July 29, 2020
‎
‎
With this unprecedented power, platforms have the ability to redirect into their pockets the advertising dollars that once went to newspapers and magazines. No one company should have the power to pick and choose which content reaches consumers and which doesn’t. — MacDailyNews, November 9, 2017
‎
‎
Imagine if your livelihood depended on one company that had not only monopolized web search (and, thereby, basically controlled how new customers find you), but also controlled the bulk of online advertising dollars which funded your business and which they could pull, simply threaten to pull, or reduce rates at any time? Now also imagine if you believe this monopolist basically stole the product of another company that is the very subject of your business? How much would you criticize the monopolist thief’s business practices?
‎
You might guess that it would be a tough road to walk. (We’re only imagining, of course!)
‎
That would be a good example of why monopolies are bad for everyone.
‎
The U.S. government has utterly failed to police Google. Because the people with the power to do so currently are corrupt. Follow the money. Hopefully, the European Union will help to correct the situation.
‎
In the meantime, stop using Google search and Google products wherever possible. Monopolies are bad for everyone. — MacDailyNews, July 14, 2016
‎
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Microsoft pondered selling Bing search engine to Apple in 2020 appeared first on MacDailyNews.