Samsung targeting iPhone market segment in Western Europe, as smartphone market revives

New research claims that Samsung is focusing on higher-end smartphones in Western Europe, aiming to challenge Apple's iPhone as the market shows early signs of recovery.Canalys most recently reported that global smartphone shipments fell by 13% in Q1 2023. Samsung remained the biggest vendor, but only Apple managed to grow its market share year over year.Now Canalys believes that Samsung is aiming to mimic Apple's focus on higher-end smartphones, at least by increasing advertising and carrier deals for its flagship models within Western Europe. It's increasing its investment in Market Development Funds (MDF), which supports partners' sales efforts. Read more...