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Microsoft's iPhone App Store plan is limited threat to Apple, for now

Wednesday March 22, 2023. 04:04 PM , from AppleInsider
Morgan Stanley analysts say that a potential Microsoft iPhone app store would initially have only a small impact on Apple if it ever launches — but it's a potentially strong competitor in the longer term.Microsoft gaming chief Phil Spencer recently announced that Microsoft is planning an App Store that would bring Xbox games to the iPhone. The intention is to launch a rival store as soon as the forthcoming EU Digital Markets Act comes in to force in 2024.Now in a note to investors seen by AppleInsider, Morgan Stanley notes that the announcement contained very little detail. The whole Microsoft App Store is also reportedly conditional on Microsoft being able to close its Activision Blizzard acquisition, which has been provisionally blocked by UK regulators. Read more...
https://appleinsider.com/articles/23/03/22/microsofts-iphone-app-store-plan-is-limited-threat-to-app...
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