Belkin halts Matter support to rethink smart home device strategy

Belkin’s smart home company Wemo is halting the development of devices with Matter to rethink its strategy.
Matter smartbulbs. Image: Connectivity Standards Alliance
Andrew Orr for AppleInsider:

Wemo makes various smart home accessories such as smart plugs, doorbells, and switches, but has decided to pause its Matter products. The company wants to first discover how to make its products stand out from competitors.
“Matter will have a significantly positive impact on the smart home industry,” Jen Wei, Vice President of Global Communications and Corporate Development at Belkin, told The Verge. Wei continued by saying the company plans to “take a big step back, regroup, and rethink” its approach to the smart home.
While Wemo has products that use Thread, a wireless protocol that works with Matter for local control of smart home devices, they likely won’t receive support for Matter, at least for now.

MacDailyNews Take: Read more in the full article here and also The Verge‘s article here.
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