Mac is less popular among Apple customers than iPhone, iPad, Apple Watch

While the iPhone continues to be Apple's most popular product, the Mac sits in fourth place, after both iPad and Apple Watch.The iPhone is popular with Apple customersThe latest analysis from Consumer Intelligence Research Partners (CIRP) examines product ownership among Apple customers and which categories are dominant. For example, almost 90% of Apple customers own an iPhone, while the iPad follows at 73% in second place. Read more...