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Apple touts benefits of privacy-preserving ad tech in pitch to advertisers

Wednesday May 11, 2022. 06:10 PM , from AppleInsider
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.Credit: AppleThe company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple's own Search Ads business. Read more...
https://appleinsider.com/articles/22/05/11/apple-touts-benefits-of-privacy-preserving-ad-tech-in-pit...

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