MacMusic  |  PcMusic  |  440 Software  |  440 Forums  |  440TV  |  Zicos

Apple touts benefits of privacy-preserving ad tech in pitch to advertisers

Wednesday May 11, 2022. 06:10 PM , from AppleInsider
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.Credit: AppleThe company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple's own Search Ads business. Read more...

Related News

News copyright owned by their original publishers | Copyright © 2004 - 2022 Zicos / 440Network
Current Date
Jul, Wed 6 - 06:28 CEST