Netflix versus Apple TV+: how Apple is stealing mindshare in a too crowded streaming market

Apple TV+ may be new to the streaming scene, but it already has stolen mindshare from the streaming giants like Netflix using a simple tool — prestige. Here's how.Apple TV+ and Netflix both compete for accreditation from the industryWhen Apple TV+ launched in November 2019 a lot of criticism was directed at the fact it didn't have any franchises or lengthy series to capture attention. It garnered comparisons to other major streamers like Netflix and Disney+ whose back catalog of content dwarfed Apple's tiny offering. Read more...