Facebook will take $10 billion revenue hit in 2022 because of App Tracking Transparency

Because of intense pressure on revenue after the implementation of new data regulations and Apple privacy features, Meta will rebuild Facebook's ad infrastructure to ensure it can still deliver 'high-quality personalized ads.'App Tracking TransparencyCEO Mark Zuckerberg made the announcement on Wednesday during the company's Q4 2021 earnings report. During the call, Zuckerberg specifically called out 'Apple's iOS changes,' which is referring to the company's App Tracking Transparency feature. Read more...