Apple faces antitrust probe in Poland over App Tracking Transparency rules

Apple is being investigated by a regulator in Poland over App Tracking Transparency for iOS, with the privacy initiative being called potentially anti-competitive.The introduction of App Tracking Transparency to iOS has helped improve the privacy of Apple's users, by reducing the amount of data third-party firms can collect from apps. While it has received criticism from advertising-centric companies and the industry at large, it is now being probed by a regulator over competition fears.Polish antimonopoly watchdog UOKiK announced the investigation into Apple, looking into the ATT rules relating to privacy and personal data processing, to determine if it violates competition law, reports Reuters. According to the regulator, the rules considerably reduced the ability for third-party apps to get hold of data about the user, which could be used to serve targeted ads. Read more...