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Plume Manages Over One Billion Client Devices, as COVID-19 Inspires Huge Smart Home Growth

Thursday July 22, 2021. 02:38 PM , from TheMacObserver
More than one billion unique client devices around the globe have been managed by Plume’s cloud controllers, the company announced Thursday. It also documented a major shift in how people use their technology at home for everyday convenience, entertainment, and work. Much of this was prompted by the COVID-19 pandemic.
Plume Finds Smart Home Devices up 38 Percent
Plume analyzed the number, type, and the way devices are being used over an 18 month period between October 2019 and May 2021. It found that the average number of devices in U.S. households rose by 38 percent to 18. This is up from 13 in October 2019.

With gyms close, sales of fitness bikes and trainers were up by 132 percent in the time period. Particularly popular were Tonal, which saw 190 percent growth, and Peloton, with a growth 158 percent growth. Apple benefited from this too.
Apple Dominates Smartwatch Market
The Apple Watch was the fastest-growing smartwatch, up 54 percent in May 2021 from October 2019. Wearables and smartwatches proved particularly popular in Japan, which saw a 127 percent increase in such devices. The Apple Watch was again the most popular and fastest-growing device category in that country, up 131 percent.
Virtual Reality Beats Streaming as Consumers Upgrade Smart Entertainment Devices

No surprise, there was also significant growth in entertainment smart-home devices. These increased 16 percent overall, with TVs and streaming devices, specifically up by 34 percent. Set-top boxes were up by two percent. The fastest-growing entertainment device category however was virtual reality – up 223 percent.
Plume CTO: This is The ‘Tip of The Iceberg’
“This milestone is significant because it marked the arrival of the truly connected smart home,” said Bill McFarland, CTO at Plume. “In the US, we are seeing 38 percent growth in connected devices per home on our cloud-controlled software defined network (SDN), and believe this is just the tip of the iceberg as more consumers see the value and realize the promise of smart WiFi and smart homes.”
This all brings with it additional security threats though. Plume said that the number of cybersecurity threats it blocked in US homes was up by 39 percent.
Tags: Apple Watch, Smarthome

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