The free ride is over: Apple will soon start charging for TV+

Since it launched in November 2019, Apple TV+ has ostensibly been free. Apple offered a full year of Apple TV+ to anyone who bought an Apple product and then extended that trial to July 31, 2021. But if you’re waiting for another reprieve, you’re probably not going to get it.

As of July 1, Apple is only offering three months of Apple TV+ with new iPhone, iPad, iPod touch, Apple TV, or Mac, which can only be claimed if you hadn’t accepted the previous offer. The free trial can be extended to up to five family members via Family Sharing but isn’t applicable with Apple One subscriptions. That suggests that the generous free trial that Apple first offered will end on July 31.

So if you took advantage of the original Apple TV+ offer in 2019, you will begin to be charged $4.99 a month. If you want to keep the service, Apple will automatically charge the card you have on file for Music and App Store purchases. (You can also sign up for an annual subscription for $49.99.) Otherwise, you’ll need to cancel the subscription. Here’s how to do that.

iPhone/iPad

Go to the App StoreTap your account icon in the top right cornerTap the Subscriptions tabTap Apple TV+Tap Cancel Free TrialTap ConfirmMac

Go to the App StoreClick your name in the lower left cornerClick View InformationType in your password if promptedScroll down to the Manage sectionClick Manage next to SubscriptionsClick Edit next to Apple TV+Click Cancel SubscriptionClick ConfirmApple TV+ started slow but has been slowly gaining momentum, with numerous awards for Ted Lasso, including a Golden Globe Award for best actor (Jason Sudeikis) and numerous Daytime Emmy nominations. The service also has some intriguing releases coming up, including the second season of Ted Lasso on July 23, the second seasons of The Morning Show and See, and the premiere of Foundation later this year.