Might Apple buy a Hollywood Studio? Analysts Think it Should

The lack of content on Apple TV+ compared to its rivals is a regular source of discussion and criticism against the service. According to The Hollywood Reporter, some analysts want it to fill this gap by following Amazon in purchasing a major Hollywood studio.
CEO Tim Cook has described streamer Apple TV+’s ambition “to be one of the most desired platforms for storytellers,” singling out comedy series Ted Lasso, drama The Morning Show and the miniseries Defending Jacob as its titles with “significant buzz.” But the streamer is seen by some Wall Street analysts as lacking multiple, regular breakout hits, which has led some to argue for a studio acquisition. Morgan Stanley research released in April found only 8 percent of U.S. respondents said they use Apple TV+, a figure that lags far below Netflix (58 percent), Amazon Prime (45 percent) and Disney+ (31 percent).