Apple’s iPhone accounts for 46% of global smartphone wholesale revenue

According to the latest research from Strategy Analytics, global smartphone shipment revenue rose 7% year-on-year in the first quarter of 2021 to pass US$100 billion in wholesale terms. 
The research group says the lengthened iPhone 12 super cycle, supply shortages and component price spikes, faster-than-expected 5G adoption, and industry consolidation all combined to deliver a much-needed positive quarter. Apple and Samsung remain clear front runners in revenue terms but competition among the chasing pack is intense with the former garnering 46% of the global smartphone wholesale revenue and the latter accounting for 19%.
“The global smartphone market is remarkable with 25% of revenue coming from super premium devices with wholesale prices above $900,” says Strategy Analytics Senior Analyst Yiwen Wu. “Apple and Samsung dominate these hugely profitable segments. Vivo has seen success and is ranked first in the US$400 to $499 wholesale band, while Oppo led in the $191 to $299 range in quarter one 2021. Transsion maintained the leadership in entry tier ($36 to $99) this quarter.”
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