WDDC 2019: Apple is a Privacy-as-a-Service Company

Away from the excitement of new Mac Pros and operating systems for Mac and iPad, another thing stood out at WWDC 2019. Apple is making privacy-as-a-service a core part of its offering, as Darrell Etherington noted at TechCrunch.
Apple has been playing up its privacy game for at least a few years now, and in the Tim Cook era it’s especially come to the fore. But today’s announcements really crystallize how Apple’s approach to privacy will mesh with its transformation into becoming even more of a services company. It’s becoming a services company with a key differentiator – privacy – and it’s also extending that paradigm to third-parties, acting as an ecosystem layer that mediates between users, and anyone who would seek to monetize their info in aggregate.