Apple reveals groundbreaking Pro Display XDR

Apple today introduced the all-new Apple Pro Display XDR, the world’s best pro display.
Pro Display XDR features a massive 32-inch Retina 6K display with gorgeous P3 wide and 10-bit color, an extreme 1,600 nits of peak brightness, an incredible 1,000,000:1 contrast ratio and a superwide viewing angle, all at a breakthrough price point.
With Retina 6K resolution, gorgeous color and extreme brightness and contrast ratio, Pro Display XDR is the world’s best pro display.
“Pro Display XDR is the world’s best pro display and the perfect companion to the all-new Mac Pro. With Retina 6K resolution, gorgeous color, extreme brightness and contrast ratio, and a highly functional design, Pro Display XDR delivers the most comprehensive set of features ever offered on any display at this price point,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
Pro Display XDR features the largest Retina display ever and delivers a super-sharp, high-resolution viewing experience.
Pro Display XDR Features Largest Retina Display Ever
Featuring a 32-inch LCD panel with a 6016 x 3384 Retina 6K resolution with more than 20 million pixels, Pro Display XDR delivers a super-sharp, high-resolution viewing experience with nearly 40 percent more screen real estate than a Retina 5K display. With a P3 wide color gamut and true 10-bit color for over 1 billion colors, pros will have a more true-to-life viewing experience — critical for video and photo editing, 3D animation or color grading. Pro Display XDR also features the industry’s best polarizer technology, delivering a superwide, color-accurate, off-axis viewing angle, so now multiple people can view more accurate content simultaneously. To manage reflected light, Pro Display XDR has an industry-leading anti-reflective coating and offers an innovative new matte option called nano-texture, with glass etched at the nanometer level for low reflectivity and less glare.
Pro Display XDR Features Largest Retina Display Ever
Featuring a 32-inch LCD panel with a 6016 x 3384 Retina 6K resolution with more than 20 million pixels, Pro Display XDR delivers a super-sharp, high-resolution viewing experience with nearly 40 percent more screen real estate than a Retina 5K display. With a P3 wide color gamut and true 10-bit color for over 1 billion colors, pros will have a more true-to-life viewing experience — critical for video and photo editing, 3D animation or color grading. Pro Display XDR also features the industry’s best polarizer technology, delivering a superwide, color-accurate, off-axis viewing angle, so now multiple people can view more accurate content simultaneously. To manage reflected light, Pro Display XDR has an industry-leading anti-reflective coating and offers an innovative new matte option called nano-texture, with glass etched at the nanometer level for low reflectivity and less glare.
Pro Display XDR uses a direct backlighting system with a large array of LEDs that produce 1,000 nits of full-screen brightness and 1,600 nits of peak brightness.
Extreme Dynamic Range Brings Content to Life
To better reflect what the eye can see in the real world, Pro Display XDR takes high dynamic range to a whole new extreme. Pro Display XDR uses a direct backlighting system with a large array of LEDs that produce 1,000 nits of full-screen brightness and 1,600 nits of peak brightness, far surpassing that of a typical display. With an advanced thermal system that uses its aluminum lattice pattern as a heat sink, Pro Display XDR can sustain 1,000 nits of full-screen brightness indefinitely, something that has never been possible before on a display at this price point. And with an amazing 1,000,000:1 contrast ratio, images will have the brightest specular highlights, super dark blacks and all the details in between.
Pro Display XDR takes high dynamic range to a new extreme, with 1,600 nits of peak brightness and an amazing 1,000,000:1 contrast ratio.
Stunning, Flexible and Modular Design for the Way Pros Work
With edge-to-edge glass and narrow, 9-millimeter borders in a stunning, aluminum enclosure, Pro Display XDR features a highly functional and flexible design. The Pro Stand has an intricately engineered arm that perfectly counterbalances the display so it feels virtually weightless, allowing users to easily place it into position. The Pro Stand provides both tilt and height adjustment, and also allows Pro Display XDR to rotate into portrait mode, perfect for tasks like retouching photos, designing a web page or writing code. Easily removable, the Pro Stand quickly attaches and detaches so it is easy to take on location. For pros with unique mounting requirements, a VESA mount adapter is interchangeable with the Pro Stand. With a single Thunderbolt 3 cable, Pro Display XDR connects seamlessly to the Mac product line, including the new Mac Pro, which supports up to six displays for a breathtaking 120 million pixels.
The Pro Stand provides both tilt and height adjustment, allowing Pro Display XDR to rotate into portrait mode.
Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall. Additional technical specifications, configure-to-order options and accessories are available at apple.com/pro-display-xdr.
Source: Apple Inc.
MacDailyNews Take: That, right there, is very definition of drool-worthy!
That $999 price on the Pro Stand will generate massive free publicity, as Apple intended it to do.