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Targeted Ads Only Give Publishers 4% More Revenue

Friday May 31, 2019. 03:54 PM , from TheMacObserver
A study of the impact behaviorally targeted advertising found that targeted ads only gave publishers 4% more revenue than non-targeted ads.
Read more at TheMacObserver
https://www.macobserver.com/news/targeted-ads-4-revenue/?utm_source=macobserver&utm_medium=rss&utm_c...
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