Better Embedding The Camera Into Apps

Lots of apps have camera functionality. It normally takes a couple of steps to use it though. M.G. Siegler is fed up with it and wants a solution.
What I really want in a mobile OS is the ability to fire up the camera, take a picture, and launch apps and/or services from there based on that picture. A good example: I’ve been using an app called Vivino to track the wine we’re drinking and/or buying. Why on Earth do I need to load Vivino, then hit the camera button inside the Vivino app to take the photo? This is slow. Beyond swiping and pecking for the app itself, it takes a few seconds to load.