Apple CEO Cook hints Apple TV+ to launch as for-pay subscription service
Wednesday May 1, 2019. 04:00 PM , from Mac Daily News
“Potentially ending months of speculation surrounding Apple’s planned pricing policy for Apple TV+, Apple CEO Tim Cook on Tuesday hinted that the upcoming original content service will be available on a subscription basis,” Mikey Campbell reports for AppleInsider.
“Fielding questions on Apple’s recent push into services during an investor conference call, Cook likened Apple TV+ to an over-the-top product similar to those offered by major networks and content holders,” Campbell reports. “‘The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top,’ Cook said. ‘We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them.'”
“Rumors claimed the TV+ would be a free, value-added service available to Apple device owners through the new TV app,” Campbell reports. “Judging by Cook’s statements [yesterday], it appears Apple TV+ will instead be listed as a for-pay subscription solution…”
Read more in the full article here.
MacDailyNews Take: Listening to Cook’s comments yesterday, it sure seems like Apple TV+ will have a monthly cost. Our hope remains that Apple will offer bundles of services that are attractively-priced. Those who choose some combination of Apple Music, Apple News+, Apple Arcade, Apple TV+, iCloud storage, etc. will get a lower price when bundled than if they subscribed to each service separately.
Apple’s original content: Free to owners of Apple devices – March 18, 2019
Analyst: Apple is planning to give billions of dollars in video content away for free – March 18, 2019
Apple plans to give away original content for free to device owners as part of new digital TV strategy – October 10, 2018
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