Apple News is Better for Big Publishers Than Small
Monday April 15, 2019. 11:04 PM , from TheMacObserver
Digiday reached out to five publishers participating in Apple News+, and so far it sounds like there is a lot of confusion. Plus there’s the reality that the service seems to favor big publishers over smaller ones.
All participating publishers were given an email address where they were encouraged to send pitches, and sources said that by and large, Apple’s representatives were responsive to their outreach.
But a smaller, select group of publishers were invited to join a private Slack channel where they could connect with Apple more directly, a move that exasperated several sources when they were informed of the channel’s existence.
So far that’s the way Apple News has been, and this isn’t a News+ specific problem. Hopefully the service will improve over time.
May, Mon 25 - 20:43 CEST