Apple spends hundreds of millions to secure new video games for Apple Arcade video game service
Monday April 15, 2019. 03:28 PM , from Mac Daily News
“Apple is spending hundreds of millions of dollars to secure new video games for its forthcoming Arcade subscription service, according to several people familiar with the deals,” Tim Bradshaw reports for Financial Times. “The substantial outlay to developers shows how seriously Apple is taking games as a new source of subscription revenues, despite the public paying more attention to its star-studded push into television and news.”
“It also reflects the increasing competition in Silicon Valley for exclusive rights to the best content, as the iPhone maker bids against other new games platforms from Google and Tencent, as well as the console makers Nintendo, Sony and Microsoft,” Bradshaw reports. “Some analysts predict games subscriptions could become a multibillion-dollar business for Apple within a few years. But to establish itself in the market, Apple is having to make substantial upfront investments without knowing whether Arcade will be a success.”
“Several people involved in the project’s development say Apple is spending several million dollars each on most of the more than 100 games that have been selected to launch on Arcade, with its total budget likely to exceed $500m,” Bradshaw reports. “Titles already announced for Apple Arcade include well-established brands such as Sega’s Sonic the Hedgehog, Cartoon Network and Lego, as well as new games from independent developers such as ustwo games, Annapurna Interactive and Bossa Studios. Most of those selected have previously proven successful on the iPhone’s App Store. Apple’s advances more than cover the cost of developing a typical indie game, according to people familiar with the terms.”
Read more in the full article here.
MacDailyNews Take: Apple Arcade only requires one hit that’s exclusive for a long enough period that it makes gamers without an Apple device strongly consider that factor when choosing their next personal computer, smartphone, tablet, or set-top box. Then, of course, once they get one Apple device, the light finally comes on and we all know what happens next!
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