At Apple, Steve Jobs divided people into 2 groups: ‘Insanely great’ and ‘crappy’ – Guy Kawasaki

“I’ve had a long and exciting journey — full of failures and successes — since I first started working at Apple in 1983,” Guy Kawasaki writes for CNBC. “Ask people who worked at Apple when Steve Jobs was around, and they’ll very bluntly tell you it wasn’t easy. There were days where he was impressed by my work, and there were days when I was certain he would fire me. But it was always exciting because we were on a mission to prevent totalitarianism.”
“I wouldn’t trade working for him for any job I’ve ever had — and I don’t know anyone in the Macintosh Division who would, either,” Kawasaki writes. “Jobs elevated women to positions of power long before it was cool or socially responsible to do so. He didn’t care about gender, sexual orientation, race, creed or color. He divided the world into two groups: ‘Insanely great people’ and ‘crappy people.’ It was that simple.”
“I hope that everyone has at least one chance to work for someone as brilliant as Steve Jobs,” Kawasaki writes. “It won’t be easy, but what doesn’t end your career makes it stronger.”
Read more in the full article here.
MacDailyNews Take: Which, as mistakes, missed deadlines, and abject failures pile up at today’s Apple, naturally provokes questions about how the company operates today.

Tim Cook fired Scott Forstall and aligned the executive staff so as to have peace. …which is to say there is no conflict
— Bob Burrough (@bob_burrough) January 16, 2017

Apple is the most successful broken company in the history of the world… The butterfly keyboard is but one manifestation of Apple’s issues. The AirPower fiasco (printed on AirPods boxes no less) is another. Five+ years and counting with a dead-end goofball design on sale as the company’s flagship Mac, yet another. Need we go on? There have been many easily avoidable screwups over the years and, until the root cause is fixed — this stems from the very top with misplaced priorities and conflict aversion, to name just two biggies — these snafus will likely continue, further eroding Apple’s brand in the process. — MacDailyNews, April 2, 2019
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