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Apple cuts iPhone XR prices by 25% in India

Thursday April 4, 2019. 08:07 PM , from Mac Daily News
“Apple Inc has cut prices of one of its latest iPhones in India by around one-fourth, sources said, as the U.S. tech giant looks to boost sales in the world’s second-biggest smartphone market following a similar move in China,” Sankalp Phartiyal reports for Reuters.
“The price of the 64 GB iPhone XR has been reduced by at least 17,900 rupees ($259) due to a price cut and a credit card cashback campaign, two people with direct knowledge of the matter told Reuters on Thursday,” Phartiyal reports. “On Apple’s India website, the price of the 64 GB iPhone XR was unchanged at 76,900 rupees, but is on sale for less than 59,000 rupees at stores, the people said. Prices for the two other XR variants [128GB and 256GB] have also dropped, they said.”
“The change in pricing of the iPhone XR is a short-term promotional offer, an industry source said,” Phartiyal reports. “‘The focus of this entire (price cut) exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR – it’s more bang for the buck,’ said Rushabh Doshi of tech research firm Canalys.”
Read more in the full article here.
MacDailyNews Take: Apple has much work to do in India, but it seems more efforts are being focused on the country as of late!
SEE ALSO:
Foxconn gearing up for trial run to make Apple’s newest X-class iPhones in India – April 2, 2019
Apple to pull iPhone 6 and 6 Plus models, raise entry prices in sharp India reset – March 14, 2019
Apple, other phone makers seek export incentives and tariff cuts to grow India production – January 25, 2019
Apple to meet with Indian government in Davos to discuss manufacturing in India – December 21, 2018
Apple struggles with iPhone sales in India, the world’s largest untapped market – December 18, 2018
No one wants a ‘cheap’ iPhone: Apple sells premium products – December 10, 2018
Apple appoints Nokia veteran Ashish Chowdhary to lead India operations – November 13, 2018
Here’s Apple’s plan to stop losing in the world’s fastest-growing smartphone market – August 6, 2018
Apple sales execs depart as company flounders in India – July 16, 2018
Made-in-India iPhone 6s production underway as Apple looks to avoid Indian import tax – June 26, 2018
Apple ups iPhone prices in India as government hikes taxes on imported phones – December 18, 2017
India raises import tax on electronic products, including cellphones; move to hurt Apple – December 15, 2017
Apple slashes prices of iPhone 7, iPhone 7 plus, iPhone 6s in India – September 14, 2017
Apple seeks tax breaks for suppliers to make iPhones in India – August 1, 2017
Indian Prime Minister Modi meets with Apple CEO Cook ahead of President Trump today – June 26, 2017
Apple broadens their iPhone attack in India, the world’s second biggest mobile market – June 22, 2017
Apple is making old iPhones new again to win India – June 12, 201
Apple again asks Indian government to allow sale of certified refurbished iPhones in India – February 6, 2017
Indian IT minister says Apple plans to make iPhones in Bengaluru – February 3, 2017
Apple nears deal to manufacture products in India – January 25, 2017
Apple is ready to make iPhones in India, for a price – January 20, 2017
India to consider Apple request for tax breaks and policy exemptions with ‘open mind’ – January 18, 2017
Apple is horse-trading mightily with India – January 4, 2017
Apple appoints veteran executive to revive sluggish India sales as supply issues hamper iPhone X launch – December 19, 2017
macdailynews.com/2019/04/04/apple-cuts-iphone-xr-prices-by-25-in-india/
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