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Apple Music chief says record-breaking album 'pre-adds' herald of how music industry needs to adapt

Friday March 22, 2019. 02:55 PM , from AppleInsider
An album by Billie Eilish that has set records has demonstrated how the relationship between music streaming services and artists has changed, an interview with Apple Music worldwide chief Oliver Schusser and Interscope executive Steve Berman reveals, with "pre-adds" for albums becoming an important metric for performance.
https://appleinsider.com/articles/19/03/22/apple-music-chief-says-record-breaking-album-pre-adds-her...

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