Apple’s Latest Privacy Ad is Relatable to Everyone

Writing for ZDNet, Chris Matyszczyk thinks Apple’s latest privacy ad is a joke. He was expecting a serious message about privacy and thinks the video was too superficial.
We’re offered scenes from everyday life, in which people assert their need not to have their conversations overheard, yet they’re played for comedy. There are times when you need to lock strangers — or teachers or even members of your family — out of your personal life.
In my opinion, that’s exactly why I think the ad was great. Most non-tech people don’t want or don’t understand conversations about encryption, open-source, VPNs, etc. Non-tech people are still using Facebook, WhatsApp, and Instagram despite the awful things Facebook does. Non-tech people are who Apple makes products for.