Loup Ventures: There are now 383 million Apple Pay users, up 135% year-over-year

“We estimate, based on our survey work as well as the growth in transactions, countries, locations, and banks, that 43% of global iPhone users have enabled Apple Pay. This is up from 36% in Sep-18 and 20% in Dec-17,” Gene Munster and Will Thompson write for Loup Ventures. “That implies there are currently 383M Apple Pay users, up 21% sequentially and 135% y/y. We believe this growth is fueled in part by the launch of peer to peer payments in Jan-18.”
“We also estimate, based on the number of active countries and number of use cases within those markets, that 12% of Apple Pay users are in the US, and 88% of users are international. For reference, we believe 21% of active iPhones are in the US,” Munster and Thompson write. “We estimate that 24% of US iPhone users have used Apple Pay vs. 47% of international users.”
Munster and Thompson write, “While Apple Pay likely won’t have a measurable impact on Services revenue growth, the model, enabled by Apple’s treatment of user privacy, lays the groundwork for handling other sensitive data and bringing ease of use to areas like healthcare.”
Read more in the full article here.
MacDailyNews Take: Apple Pay just works.
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