Assessing Apple’s Shift to Services

Apple’s so-called shift to services, largely prompted by falling iPhone sales, has been much discussed, not least here on TMO. However, there’s a reason for that – it matters, profoundly, to the future of the company. On March 25th a number of services are expected to be unveiled by the company at a special event. Axios reporters Sara Fischer and Ina Fried nicely summed up where the company is in this transition, why it is happening, and what we can expect next.
What started out as cloud storage and extended support contracts, Apples’ “services” revenue sector has expanded to include Apple Music and will soon likely expand further to news, video and gaming. Apple has made an aggressive push into media and entertainment over the past year, which has sparked rumors that it could one day sell a bundled subscription, where consumers could potentially pay one fee for an array of entertainment and media services.