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Jefferies: Apple’s streaming video service may not help reaccelerate growth

Friday February 15, 2019. 09:04 PM , from Mac Daily News
“Apple Inc. appears ready to launch its long-awaited video streaming service in the spring, but Jefferies analyst Tim O’Shea isn’t yet convinced that the efforts will help Apple achieve an inflection in growth,” Emily Bary writes for MarketWatch.
“‘Even with video, services growth is not enough to offset iPhone unit declines, which should persist through 2019 and beyond,’ he wrote,” Bary writes. “‘The 30% revenue share could reduce the amount of third party video content in this service, limiting its potential,’ O’Shea said, though it’s still not clear exactly what the company’s revenue-sharing arrangements for the video service will be as the company has yet to announce the offering.”
“While publishers like Netflix are rebelling against Apple’s 30% cut of App Store revenue, the largest app there only accounts for 0.3% of total services revenue,” Bary writes. “‘For video, if a single major producer pulls out it would be a much bigger problem,’ O’Shea wrote.”
Read more in the full article here.
MacDailyNews Take: If O’Shea’s ifs and buts were candies and nuts, we’d all have a merry Christmas.
iCal’ed for future reference.
Apple likely to unveil TV streaming service at star-studded event on March 25th – February 15, 2019
Apple is targeting April to launch its new video service – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
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