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Why did Apple buy a lot of stock high, then stop buying low in December?

Saturday February 2, 2019. 07:01 PM , from Mac Daily News
“Apple Inc. remained aggressive in buying back its stock when momentum was strong, and prices held above the $200 mark, but when the going got tough for investors, Apple was nowhere to be found,” Tomi Kilgore writes for MarketWatch.
Apple “spent $8.24 billion repurchasing 38,024,000 shares during its fiscal first quarter ended Dec. 29, at what amounted to a weighted average price of $216.61. That compares with the $19.44 billion Apple spent to buy back 92,463,000 shares, at a weighted average price of $210.32, during the sequential September quarter,” Kilgore writes. “31,343,000 shares were bought from Sept. 30 to Nov. 3, at an average price of $219.71; and 6,681,000 shares were repurchased from Nov. 4 to Dec. 1, at an average price of $202.07.”
“Then from Dec. 2 to Dec. 29, when stock tumbled 12% during the month, and closed at a 17-month low of $146.83 on Dec. 24, there were zero shares repurchased,” Kilgore writes. “On the post-earnings conference call with analysts… Chief Financial Officer Luca Maestri [said] Apple always strives to execute share repurchases ‘in an efficient, effective, I would say disciplined manner,’ taking into account overall market conditions… ‘So that’s what we did during the course of the December quarter.’ Does that mean Maestri believed Apple was being ‘effective’ and ‘disciplined’ by buying high, and not buying low?”
Read more in the full article here.
MacDailyNews Take: So, Apple had a plan for the year and they stuck with that plan despite the compelling urge they might have had to back up their prodigious truck in December. We’re not sure how “effective” or “efficient” that was, but it certainly was disciplined.
We couldn’t match that level of restraint due to salivating all over the place while AAPL was on sale for such an obviously deep discount.
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