Apple in 2019 and the case of the expensive iPhone

A glance at the writing that passes for financial news headlines today might make it appear that Apple is entering 2019 with troubled sales, intense new competition emerging in China, and a weakening economy where nobody can afford to buy its expensive products anymore. The solution held up by many pundits is so old that it sounds comfortably soothing: iPhones should be cheaper! But they're wrong, here's why.