China Drove 40% of Mobile App Spending and Nearly Half of All Downloads in 2018
Thursday January 17, 2019. 05:05 PM , from Slashdot/Apple
China may be slowing iPhone sales worldwide, but Chinese people are driving Apple's App Store business. From a report: China accounted for nearly 50 percent of all app downloads in 2018, pushing the global downloads count to reach a record 194 billion, according to research firm App Annie. China, which is the world's largest smartphone market, also accounted for nearly 40 percent of worldwide consumer spend in apps in 2018, App Annie said in its yearly 'State of Mobile' report. (Note: Google Play Store is not available in China.) Global consumer spend in apps reached $101 billion last year, up 75 percent since 2016. And 74 percent of all money spent on apps last year came from games. The battle between Silicon Valley companies and Chinese tech giants generated more than half of total consumer spend in the top 300 parent companies in 2018, the report said. The top company for global consumer spend was China's Tencent, which owns stake in several startups, companies, and games -- including last year's sleeper hits PUBG and Fortnite.
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