Apple’s biggest challenge isn’t the iPhone, it’s the Mac

“It doesn’t matter if we buy them less often, we’re all going to continue to buy smartphones,” Jonny Evans writes for Computerworld. “The congregation of loyal iPhone users will continue to grow, which means Apple’s biggest challenge isn’t mobile – it’s Mac.”
“Apple has a huge opportunity,” Evans writes. “Over a third of all the Windows PCs on the planet are running a version of the Microsoft OS that is about to die a cold and lonely death, Windows 7.”
“Apple sold 18.21 million Macs in its 2018 financial year, generating around $25.484 billion in revenue,” Evans writes. “There are approximately 642 million PCs in use worldwide that use Windows 7, and all of these will need to be upgraded in the next 12 months.”
Read more in the full article here.
MacDailyNews Take: Why not get a quality personal computer, that’ll last many years and save you much frustration, an also run all of the world’s software, not just a mere subset?
A lower total cost of ownership, a much more pleasant experience (every hour of every day), quality industrial design, security, privacy, and the ability to run any operating system and skip effortlessly between them. Only Macintosh offers this.
We’d love to see Apple really advertise the Mac again and properly explain “Why Mac” to the great unwashed.
Get a Mac!
SEE ALSO:
SAP: Apple’s Macintosh is key for any modern enterprise – February 4, 2016
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Now we know why IT support hates Macs (hint: Windows PCs = job security) – October 19, 2015
IBM: Corporate Mac users need less IT support than those stuck on Windows – October 18, 2015
Just 5% of Mac users at IBM need help desk support vs. 40% of Windows PC sufferers – October 15, 2015