Amazon, Apple and Google Steal The Show at CES

An anonymous reader shares a report: The enemy of my enemy is my friend, and this week's CES is clearly showing how what was once the way companies did business, has changed, and at the same time, what's old is new again and companies who once fought with each other are finding new ways to be allies. For example, Apple stopped licensing in 1997. Now they're redefining licensing by making it easier for anyone to access their iTunes platform. That's called distribution. What's next? Letting anyone make an iPhone -- I think NOT. Taken on face so far, it's clear Apple, Google and Amazon are dominating CES. News about assistants being deployed by multiple brands, new features and uses of the AI backed functionality and most of all iTunes ending up on Samsung, Vizio, and other smart TV brands. That and pure word play on the famed 'what goes on in Vegas, stays in Vegas' line tied to your privacy.

Looking more closely, neither Amazon, Apple nor Google has really introduced any new products themselves. No new iPhones or MacBooks. No new Homes, Hubs, Mini's or Pixelbooks and no new Echos were introduced. But all three are dominating the news and over time, your wallets directly and indirectly. In everyway possible, they have mastered the hardware channel at this year's CES and at the same time proved that 'software really is eating the world.' But what about all the news about them you say? Well, its all indeed smoke and mirrors, with the media jumping on the names of Apple, Amazon, and Google when in reality what we have is a roll-out of services. Yes, those same services Tim Cook talked about is what caused the ill-informed stock market types to think Apple was a bad stock to hold onto, who misunderstand Google's real motivations, and who have yet to really see Amazon for what they are.

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