Apple’s Public Billboard at CES: ‘What Happens on Your iPhone, Stays on Your iPhone’

I heart this so much. There aren’t enough emojis in the world to describe how much I love Apple’s giant message to CES: “What happens on your iPhone, stays on your iPhone.” It’s on a massive outdoor sign hanging on the side of a::checks notes:: Marriott…wait, is Apple trolling Marriott, too? Fitting, if so. Whatever, the target is ostensibly Google, Facebook, Amazon, Android, and the myriad of companies whose customers are the product. And that message is being delivered to CES in Las Vegas, a show Apple doesn’t bother to attend. Chris Velazco of Engadget tweeted the first image I could find (below), and Mashable‘s Adam Rosenberg pitched it as, “Apple spent money to publicly troll everyone else’s privacy issues at CES.” Again with the feels, Apple. Thanks for brightening my day.

Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019