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Tim Cook’s defining moment as Apple CEO
Friday January 4, 2019. 05:30 PM , from Mac Daily News
“How Mr Cook and his team respond to the iPhone’s current crisis will reveal exactly what kind of business Apple is becoming as it approaches its 43rd birthday,” Tim Bradshaw writes for the Financial Times.
“Is the company that hired the former chiefs of Burberry and Yves Saint Laurent really a fashion brand, selling affordable luxury but subject to the whims of fickle consumers? Can it turn its services business — which generated $10.8bn in revenues in the past quarter — into a new engine of growth, in a transformation similar to the one that propelled Microsoft to supplant Apple as the world’s most valuable company?” Bradshaw asks. “Or is it just another hardware company such as Nokia or BlackBerry, as naysayers have long predicted?” “‘This is going to be Tim Cook’s defining moment as CEO,’ said Michael Gartenberg, a former director of marketing at Apple who now works as an independent tech analyst. ‘It’s easy being Apple CEO when everything is going right and firing on all cylinders. This is the time we will see Tim Cook really be tested,'” Bradshaw writes. “Seven years into his tenure as chief executive, Mr Cook can claim several meaningful milestones, including briefly turning Apple into the first trillion-dollar company. But he has not succeeded in lessening Apple’s dependence on the iPhone — arguably reflecting a misplaced bet that the smartphone could generate even more revenues through higher prices, even as absolute volume growth slowed… Critics say the current line-up is both expensive and confusing, with too little differentiation between the $750 iPhone XR and $1,000 XS.” Read more in the full article here. MacDailyNews Take: Good luck, Tim! And when your SVP of marketing is naming your most important products after “fast cars,” your SVP of Internet Software and Services is falling asleep in Siri meetings, and your Chief Design Officer (over whom you obviously have no control and who is totally unaccountable) seems more obsessed over Apple Park door handles than designing an Apple TV remote that actually works well for users – or, God forbid, a Mac Pro that actually works for professional Mac users and that isn’t FIVE+ YEARS OLD – you sure as hell are going to need all the luck you can get. Old, tired, wildly-overpaid, far-too-comfortable blood with misplaced priorities kills companies. SEE ALSO: 2019 is make or break for Apple as CEO Tim Cook tries to save his legacy – January 4, 2019 $452 billion goes poof: Apple’s market value decline since peak easily exceeds the value of nearly any U.S. company – January 4, 2019 Wall Street analysts slash Apple target prices – January 3, 2019 Advisor to President Trump: Apple’s sales should pick up when U.S.-China strike trade deal – January 3, 2019 Two things Tim Cook just did that make Apple look guilty today – January 3, 2019 CEO Cook issues memo to employees after Apple slashes revenue outlook for the first time in almost two decades – January 3, 2019 Apple’s earnings warning means CEO Tim Cook now has a major credibility problem – January 3, 2019 Loup Ventures: We continue to expect AAPL to outperform the rest of FAANG in 2019 – January 3, 2019 Open thread: Does Apple need new leadership? – January 2, 2019 CEO Tim Cook on why Apple lowered first-quarter revenue forecasts – January 2, 2019 Apple CEO Tim Cook issues public letter to investors, lowers guidance – January 2, 2019 Apple’s newest Mac Pro turns five years old today – December 19, 2018 Apple’s 2013 Mac Pro, five years later – May 31, 2018 3 things to expect from Apple’s 2019 Mac Pro – April 11, 2018 Why can’t Apple keep their products up-to-date? – April 10, 2018 Why is it taking Apple so long to update the Mac Pro? – April 10, 2018 Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018 Apple needs to stop promising new products and start delivering them – April 6, 2018 Apple: No new Mac Pro until 2019 – April 5, 2018 Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017 The culture at Apple changed when Tim Cook took over as CEO – April 10, 2017 Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017 Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017 More about Apple’s Mac Pro – April 6, 2017 Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017 Who has taken over at Apple? – April 5, 2017 Apple’s embarrassing Mac Pro mea culpa – April 4, 2017 Who’s going to buy a Mac Pro now? – April 4, 2017 Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017 Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017 Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017 Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017 Why Apple’s new Mac Pro might never arrive – March 10, 2017 Dare we hold out hope for the Mac Pro? – March 1, 2017 Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017 Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017 Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017 No, Apple, do not simplify, get better – December 23, 2016 Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016 Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016 How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016 Apple’s not very good, really quite poor 2016 – December 19, 2016 Apple’s software has been anything but ‘magical’ lately – December 19, 2016 Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016 Rush Limbaugh: Is Apple losing their edge? – December 9, 2016 AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016 Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016 Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016 Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016 Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016 Open letter to Tim Cook: Apple needs to do better – January 5, 2015
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