Apple Music Connect was doomed from the start

Remember Ping? Back in the days before all-you-can-eat streaming music services, iTunes was king. So Apple built a social media platform into iTunes where artists could promote their work and talk about what’s inspiring them. As for users, they could recommend tracks and albums to each other.But nobody liked it, so Apple shut it down. Six years ago, we published a postmortem of sorts that laid out all the ways in which Ping went wrong. Discoverability was bad, artists didn’t keep up with posting. and it felt more like marketing than genuine social connection. For that matter, discoverability and virality were terrible—the list goes on and on.To read this article in full, please click here