Why Apple Products Keep Getting More Expensive

All Apple fans know that its products are not the cheapest out there. The argument always was that they were the best though, so that’s why they were the most expensive. Ultimately, you get what you pay for, and people accepted that. Recently, though, the cost of top-end Apple products rose faster than inflation. Some went up 20% or more this fall. The Washington Post took a look at how prices have changed, and why customers keep coming back.
Many Apple product prices are rising faster than inflation — faster, even, than the price of prescription drugs or going to college. Yet when Apple offers cheaper options for its most important product, the iPhone, Americans tend to take the more expensive choice. So while Apple isn’t charging all customers more, it’s definitely extracting more money from frequent upgraders.