Apple opens new section of its U.S. online store, offers 10 percent discount to veterans, active military members

This is pretty nifty.
Apple on Monday launched a new online store for its U.S. web site centered around providing a 10 percent discount on select products for both activity military and veterans, along with members of their households.
Given the discount, the iPhone XS is available starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple’s standard online store.
Other discounts are available for iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and third-party items that include speakers, drones, and more.

Apple stated that it’s proud to offer the discount and offered the following comment:
We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.
Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.
Stay tuned for additional details as they become available.
Via MacRumors and TechCrunch