Apple’s App Store revenue surged on Black Friday to $169.3 million globally, setting a single-day record

“U.S. consumers spent an estimated $52 million on Apple’s App Store this Black Friday, setting a new single-day revenue record for the store,” Randy Nelson writes for Sensor Tower. “This marked an increase in spending of 31.6 percent over last year’s Black Friday, when gross revenue on the store hit an estimated $39.5 million, and 31 percent more than Christmas 2017’s $39.8 million spent, Sensor Tower Store Intelligence data shows.”
“Our data further reveals that approximately $117.3 million was spent by App Store users outside the United States on Black Friday, for a global total of $169.3 million, up 18.4 percent from 2017,” Nelson writes. “Spending outside the U.S. grew 13.9 percent year-over-year, spotlighting the predominantly America-centric nature of this Black Friday bump. The year-over-year growth of 31.6 percent in the U.S. between Black Friday 2017 and 2018 was slightly greater than the 29.2 percent increase between 2016 and 2017.”
Nelson writes, “The $52 million spent on the U.S. App Store was more than double the $23.9 million we estimate Google Player users spent on the same day.”
Read more in the full article here.
MacDailyNews Take: YKBAID.
SEE ALSO:
Gene Munster: Apple’s latest reinvention is Apple as a service – November 30, 2018
Analysts see Apple’s long-term potential despite recent overwrought selloff – November 30, 2018
Morgan Stanley projects Apple’s Services revenue to grow to $100 billion by 2023 – November 29, 2018
Apple takes U.S. market share from Android, dominates with 8 iPhones out of 10 best-selling smartphones – July 26, 2018
Apple’s killer services business will be a profit monster within 10 years – July 16, 2018
Apple’s revolutionary iPhone X was the world’s best selling smartphone in Q118 – June 14, 2018
Morgan Stanley: Buy Apple shares on the ‘emerging power’ of its services – May 24, 2018
Apple as a service: Services offer growth, visibility, and profitability – May 15, 2018
AAPL’s paradigm shift – May 11, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s App Store is destroying Google Play in services and subscriptions – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
iPhone X drives smartphone revenue dominance; Apple made more money in Q417 than the rest of the smartphone makers combined – February 16, 2018
Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Apple App Store users spent nearly double that of Google Play users in Q417 – January 26, 2018
Inside Apple’s massive services results – August 9, 2017
Misunderstanding Apple Services – August 7, 2017
Dispelling the Apple Services myth – May 3, 2017
Apple’s Services business: $7 billion in revenue last quarter alone – May 3, 2017
Apple’s Services (App Store, Apple Music, Apple Pay) business is an unstoppable juggernaut that’s still just gathering strength – May 3, 2017
iOS users are worth 10X more than those who settle for Android – July 27, 2016
Apple’s App Store revenue nearly double that of Google’s Android – April 20, 2016