Where Next for Apple and the Music Industry

Apple has a long history of working with the music industry. Steve Jobs changed how songs were sold when he got the music industry to go along with US$0.99 songs on iTunes. Apple changed the game again when it decided to try and compete directly with Spotify and launched Apple Music. An interesting piece of analysis in the Financial Times looks at where Apple and the music industry might go next.
Music executives say that after a late entrance to music streaming in 2015, the tech group has been gaining confidence and ratcheting up its efforts to grow Apple Music. The number of subscribers has grown to 56m, up from 50m in May, and Apple recently overtook Spotify to become the top music streaming service in the US, the world’s biggest music market by revenues. “Apple stumbled out of the gate with an inferior product three years ago. Apple Music did not become this spectacular product like iTunes was,” said a senior executive at one of the “big three” record labels.