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Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now
Thursday November 29, 2018. 01:00 PM , from Wired: Cult of Mac
Instead of leveraging the star power (and the potential fallout) of online celebrities, companies are seeking those with small, dedicated followings.
https://www.wired.com/story/logan-paul-micro-influencers-youtube-instagram
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