The state of the Apple TV in 2018

“The Apple TV was first announced as iTV back in 2006. Steve said the goal of it was to enjoy your iTunes media on your flat screen TV. While Apple TV has undoubtedly evolved over the last 12 years regarding scope, hardware, and features, the original goal is still pretty close,” Bradley Chambers writes for 9to5Mac. “It aims to let you enjoy your digital content (not just iTunes) on your TV.”
“Overall, the Apple TV hardware is fantastic. I’d love to see it evolve in the future. While Roku and Amazon are putting out multiple models (boxes and sticks), I’d like to see Apple develop its hardware as well. I think there is room for an ‘Apple TV Stick’ in the lineup at a lower cost,” Chambers writes. “The remote is passable but could be a lot better.”
Apple TV 4K and its Siri Remote
 
“The TV app from Apple is marketed as a way to quickly find new content to watch,” Chambers writes. “I’ve tried it a few times, but it’s just never stuck for me. It doesn’t include all of the apps we subscribe to, so it ends up being another place to check. It’s clear that this app will become more critical in the future, though.”
Read more in the full article here.
MacDailyNews Take: Apple’s original content will soon change everything about Apple TV for the better. Apple’s TV app will become the first place we check, not the fourth or fifth (currently, our top three most-used Apple TV apps are, in order: PlayStation Vue, Netflix, and Amazon Prime.
SEE ALSO:
Apple orders a sitcom from ‘It’s Always Sunny in Philadelphia’ creators – August 10, 2018
TV series based on Min Jin Lee’s ‘Pachinko’ in the works at Apple – August 8, 2018
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018
Apple inks content deal with Oprah Winfrey – June 15, 2018
Apple’s original content is further along than you think with 16 new shows in the works – June 15, 2018
Apple is close to a deal for an animated feature film – June 14, 2018
Breaking Bad’s Aaron Paul join Apple’s upcoming drama ‘Are You Sleeping?’ – June 14, 2018
Apple nabs creative development executive Layne Eskridge from Netflix – June 12, 2018
Apple hires Broadway Video’s Kelly Costello as business affairs executive – June 12, 2018
‘Master’s of Sex’ star Lizzy Caplan joins cast of upcoming Apple series ‘Are You Sleeping’ – June 7, 2018
Apple TV: The underestimated story – June 5, 2018
‘Once Upon a Time’ co-creators sign on as showrunners for Steven Spielberg ‘Amazing Stories’ reboot for Apple – May 22, 2018
Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
Is this Apple’s plan for Apple TV? – March 22, 2018
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017