News: Apple to stop reporting iPhone, iPad, and Mac unit sales in Q1 2019

During the earnings call following its quarterly financial results yesterday, Apple made the rather surprising announcement that, beginning in Q1 2019, it will no longer be reporting specific unit sales for iPhones, iPads, and Macs. Apple last adjusted its approach to product unit sales four years ago, when it noted in its Q4 2014 earnings call that the iPod would be moving to a new “Other Products” category, alongside the Apple TV, Apple…