Google Adds Privacy Controls in Search

Google will start showing privacy controls on its search page, instead of forcing users to navigate their My Activity page.
Google calls the new feature Your Data, and has experimented with offering information about data privacy in different formats like video, illustrations, and text. The idea, Miraglia says, is to help as many users as possible understand what data a service collects, why, and what controls are available.
I think it’s a good move by Google, but like Douglas Schmidt said in the article: “It never hurts for people to be reminded that their online activities are being monitored, but I’m not sure it would make anybody feel better about what’s being done with it.”