Apple's Tim Cook Makes Blistering Attack on the 'Data Industrial Complex'

Apple's CEO Tim Cook has joined the chorus of voices warning that data itself is being weaponized against people and societies -- arguing that the trade in digital data has exploded into a 'data industrial complex.' From a report: Cook did not namecheck the adtech elephants in the room: Google, Facebook and other background data brokers that profit from privacy-hostile business models. But his target was clear. 'Our own information -- from the everyday to the deeply personal -- is being weaponized against us with military efficiency,' warned Cook. 'These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded and sold. Taken to the extreme this process creates an enduring digital profile and lets companies know you better than you may know yourself. Your profile is a bunch of algorithms that serve up increasingly extreme content, pounding our harmless preferences into harm. We shouldn't sugarcoat the consequences. This is surveillance,' he added. In a series of tweets, Cook added: It was an honor to be invited to ICDPPC 2018 in Brussels this morning. I'd like to share a bit of what I said to this gathering of privacy regulators from around the world. It all boils down to a fundamental question: What kind of world do we want to live in? GDPR has shown us all that good policy and political will can come together to protect the rights of everyone. We believe that privacy is a fundamental human right. No matter what country you live in, that right should be protected in keeping with four essential principles. First, companies should challenge themselves to de-identify customer data or not collect that data in the first place. Second, users should always know what data is being collected from them and what it's being collected for. This is the only way to empower users to decide what collection is legitimate and what isn't. Anything less is a sham. Third, companies should recognize that data belongs to users and we should make it easy for people to get a copy of their personal data, as well as correct and delete it. And fourth, everyone has a right to the security of their data. Security is at the heart of all data privacy and privacy rights. Technology is capable of doing great things. But it doesn't want to do great things. It doesn't want anything. That part takes all of us. We are optimistic about technology's awesome potential for good -- but we know that it won't happen on its own.

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