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How Apple’s revolutionary Aperture lost to Adobe’s Lightroom

Friday October 19, 2018. 06:01 PM , from Mac Daily News
“On October 19, 2005, Apple released a new tool for professional photographers. [Aperture] promised much, it ultimately delivered a great deal, and it has fans to this day,” William Gallagher writes for AppleInsider. “Apple’s software wasn’t Photoshop, it was a new class of app entirely. It was for photographers to handle large numbers of photographs, to do the kind of processing and editing they need daily, and then to send these images on to clients.”
“Then Adobe released Lightroom, a very similar idea to Aperture, and that seemed to validate the concept. There were key differences between the two but they both aimed to serve pro photographers,” Gallagher writes. “Adobe Lightroom succeeded and is still in use today. Apple’s Aperture is no longer in development or on sale.”
“Neither app was a tool for everybody, Aperture was and Lightroom is a niche application, but what they set out to do, did create a new class of software for users pro and casual,” Gallagher writes. “They both launched a genre of apps that professional photographers would now find difficult to do without.”
Read more in the full article here.
MacDailyNews Take: As with the Mac Pro and the Mac mini, Apple simply seemed to have inexplicably lost interest.
Even when profitability is overshadowed by consumer products, Apple should always look to satisfy and supply creative professionals with the absolute best tools for their needs.
These pro users are the opinion makers. They have outsized influence that extends far beyond their numbers.
It both saddens and maddens us that Apple took their collective eye off the ball when it comes to Mac professionals. Hopefully, those who stuck with Apple and the Mac platform are soon to be rewarded handsomely for their unbelievable patience!
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