Meta is changing Facebook’s algorithms to improve the surfacing of Reels

Meta has announced an update to Facebook algorithms which may achieve something quite rare – actually surfacing content that people genuinely want to see. The change affects Reels specifically, and users are being given far greater control over what they see in their feeds. As well as making it easier to indicate a preference for a particular type of video – or, indeed, express a dislike for others – the update makes it possible to prioritize displaying new content. This is not the end of the story; there are also new “friend bubbles” which Meta hopes will encourage users to… [Continue Reading]