Get ready to see more targeted ads on Facebook

Advertising is how Meta makes money, hence Facebook users being bombarded with ads and “recommended content”. Starting today you may receive a notification that things are about to change. Unsurprisingly, they are not changing for the better. Meta says that it is going to “start personalizing content and ad recommendations on our platforms based on people’s interactions with our generative AI features”. What does this mean? Targeted ads, essentially. While the idea of advertising that is thought to be relevant to you will be seen by some as being better than generic or irrelevant advertising, there will be plenty of… [Continue Reading]