TikTok GamePlan brings new power to sport fans

Every social media platform needs to not only attract but then keep different types of audience. TikTok has already bet big on sport, and now it is doubling down on it with TikTok GamePlan. Available globally, the resource provides fans of sport – including football and athletics – with detailed, up-to-the-minute analysis not of sport itself, but of the behavior of other fans, trending conversations and more. The venture is seen by TikTok as a way to bring together fans and creators with a shared passion. It factors in the widespread use of TikTok as a “second-screen experience during live… [Continue Reading]